Key Achievements
- Secured five new partnerships, extending the FIA’s global reach and creating new opportunities across both motor sport and mobility sectors.
- Renewed five long-standing partnerships, reflecting continued confidence in the FIA’s partner programme and a shared commitment to the future.
- Maintained a diverse and dynamic portfolio of 19 active partners, each playing a critical role in supporting innovation, advancing sustainability initiatives, and reinforcing the FIA’s strategic vision for the future of motor sport and mobility.
Delivering Impact Through Partnership
The FIA recognises the vital role its partners play in advancing its mission and global vision. Through sustained, long-term collaborations with internationally recognised brands, the FIA has enhanced the visibility and impact of its own brand and World Cchampionships. These partnerships have been fundamental to the successful delivery of international events, the development of drivers, and the ongoing growth of motor sport worldwide.
They have also contributed to strengthening the FIA’s position as a global leader in shaping the future of the motor sport and mobility.
2024: A Year of Acceleration and Growth
In 2024, the FIA has expanded its focus through the launch of its new FIA Brand Sponsorship programme – evolving from traditional sponsorship to integrated partnerships focusing on investment the FIA mission through both motor sport and mobility.
Forging New Frontiers
In 2024, five new partnerships were secured with innovative brands including AlphaTauri, Advanced Sim Racing, Next Level Racing, RwandAir, and FlexiFly. Each partnership introduced fresh perspectives and contributed to broadening the FIA’s global reach and appeal across new audiences.
Strengthening Foundations
A further five partners – Marelli, SBG Catapult, D-Box, Holmatro, and Brembo – renewed their commitments, reflecting continued confidence in the FIA’s platforms and mission. These renewals demonstrated the enduring strength of the FIA’s partnership programme and its ability to create lasting value.
A Diverse and Resilient Portfolio
With 19 active partnerships across a range of industries, the FIA capped off 2024 with a balanced commercial foundation. This diverse portfolio underpins the delivery of both elite motor sport competition and forward-looking mobility initiatives.
Deepening Engagement
Beyond signing new partnerships, 2024 focused on meaningful activation. Co-branded campaigns, fan-facing experiences, and innovation-driven collaborations brought partnerships to life, building stronger connections between brands, audiences, and the FIA’s broader purpose.
Rolex
Hankook
Alpha Tauri
Siemens
Bridgestone
Marelli
AVL
SBG Catapult
D-Box
Advanced Sim Racing
Next Level Racing
Racing Force Group
Holmatro
Brembo
Sport Signage
Mondokart
FlexiFly
msport
Thurstmaster